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About is part of a series of online works by Tom Joyes proposing alternative critical ways of consuming digital content in an uncertain society.

By collecting the top Youtube results from a keyword search, this site creates densely layered overviews of culture, presented in a comparative and nonĀ­hierarchal form. Traversing the high and low, factual and misleading, sublime and banal, it mirrors the accelerated pace at which we absorb visual content and asks to what extent we manifest truth in what we see online.

Concept & Design: Tom Joyes
Design & Development: Calum Milligan